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We took our passion for our favorite Southern California city and turned it into unforgettable experiences. Whether you’re a local looking for new, unique ways to connect with your town or a visitor hoping for a one-of-a-kind vacation, we’re your local experts here to ensure your time with us is So Diego.
What to Pack For San Diego: What You Really Need (From a Local!)
San Diego is one of those destinations where versatility is key when it comes to packing. You’ll likely find yourself hopping between different activities—starting your ...
A Local’s Guide to Things to Do Near San Diego International Airport
Whether you’re fresh off a plane or have a bit of time to kill before takeoff, let me tell you, the area around San Diego ...
7 Must-Try Hole-in-the-Wall Restaurants in San Diego
San Diego's food scene is just as amazing as its beautiful beaches and exciting nightlife. However, many of the best spots in town are the ...
Things to do in Downtown San Diego
Updated September 7, 2023 Downtown is the heart and soul of San Diego, always bursting with activity, energy, and excitement. There are plenty of things ...
Best Neighborhood to Stay in San Diego
If you're planning a trip to San Diego, I know how overwhelming it can be to choose where to stay. Truth be told, each San ...
When is the Best Time to Visit San Diego?
As a tour guide in America’s Finest City, I often get asked when is the best time to visit San Diego. While San Diegans will ...
Things to do in the Chic Little Italy San Diego Neighborhood!
Nestled between the Gaslamp Quarter and the airport, Little Italy is one of my favorite neighborhoods in San Diego. I could easily spend an entire ...
How to Plan a Family Vacation to San Diego – A Local’s Guide
Key Takeaways Discover the best times of the year to visit San Diego with your family for ideal weather and fewer crowds. Learn where to ...
Top 10 Things to Do in Chula Vista
Just a short drive south of downtown San Diego, Chula Vista offers a vibrant mix of activities, scenic views, and local charm. Its name, meaning ...
5 Unforgettable Day Trips from San Diego
Explore Idyllwild, Palm Springs, Laguna Beach, Tijuana, and Julian Introduction San Diego has prime access to some of Southern California’s most diverse landscapes, from mountainous ...
How to Make Friends in San Diego: Your Ultimate Guide to Building Connections
Making friends as an adult can be challenging, especially if you’re new to town. Whether you’ve recently relocated or simply want to expand your social ...
Winter in San Diego: Top Events and Activities in December
San Diego in December offers a magical mix of festive holiday activities, making it an ideal winter destination. From ice skating by the ocean to ...

Hi, I’m Bianca, San Diego native, tour guide, and founder of So Diego. From food tours to customized private events, we provide travel tips, places to eat, and more to help you explore the city like a pro. Let us show you the best of San Diego!