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We took our passion for our favorite Southern California city and turned it into unforgettable experiences. Whether you’re a local looking for new, unique ways to connect with your town or a visitor hoping for a one-of-a-kind vacation, we’re your local experts here to ensure your time with us is So Diego.

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Daily Tours

The historic Gaslamp Quarter is famous for its entertainment, shopping, and nightlife, but most people don’t realize the historic district was once home to one of the most anticipated red light districts in the West. On this guided Gaslamp tour full of cuisine, culture, and curiosities, we’ll take you through the scandalous post-Gold Rush history of the heart of downtown San Diego.

On our Tequila, Tacos and Tombstones guided tour, we take you back in time to Old Town San Diego—also known as the Birthplace of California. Together with one of our expert tour guides, you’ll discover the events and learn about the individuals that led to Old Town’s current popularity as a cultural hotspot.

But don’t worry, we don’t believe in following the usual tourist paths when it comes to exploring a town so rich in history and culture. On our Old Town food tour, you’ll get authentic food tastings, elevated cocktail sampling, and a haunted location or two for an unforgettable historic Old Town experience.

No San Diego Little Italy walking tour would be complete without exploring this culinary hotspot’s best places to eat. Known for its variety of restaurants, America’s biggest Little Italy has become a food lover’s bucket list destination, and we’re here to show it off!

Join our Little Italy walking tour full of food, fun, and Italian culture.

Planning a romantic date or your next friend’s night out? Our Little Italy wine tasting tour is the perfect way to elevate your outing and get to know one of San Diego’s most unique downtown neighborhoods.

As we stroll through this historic fishing town, you’ll learn all about the area’s rich history and, of course, sample the food and wine that makes Little Italy one of the best dining locations in all of San Diego and, dare we say, Southern California.

Whether you’re a local event planner, trying to “wow” your clients with unique San Diego team building activity ideas, or a bride coordinating a whole family outing for your wedding, So Diego can help you plan a special day.

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