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We took our passion for our favorite Southern California city and turned it into unforgettable experiences. Whether you’re a local looking for new, unique ways to connect with your town or a visitor hoping for a one-of-a-kind vacation, we’re your local experts here to ensure your time with us is So Diego.
One Day in La Jolla: A Complete Guide to the Perfect Itinerary
Whether you’re a tourist looking to explore a gem beach town, or a local trying to plan a day staycation, a day trip to La ...
The Best Halloween Events in San Diego
San Diego is known for its crystal clear waters, amazing weather, and even for being the most dog-friendly city in the United States, but a ...
Little Italy Brewery Guide
While Little Italy is known for its pizza, pasta and vino, it is also a home for some amazing craft beers! If you’re a beer ...
10 Best San Diego Staycations to Experience
One of the best things about living in San Diego is that I don’t need to travel far for an incredible vacation. With gorgeous beaches, ...
La Jolla Cove Snorkeling: Things to Know Before You Go
La Jolla is known as one of the top 10 places to snorkel in the world. The area spanning 6,000 acres of ocean bottom and ...
How to ‘San Diego’ like a local
There’s no “best” time to visit San Diego. It is truly one of the best cities to plan a trip to year round with moderate ...
Top 8 Happy Hours in Little Italy
Anyone remember Myspace.com’s “top 8”? Little Italy is known for its vibrant food and drink scene, so to help you choose from the myriad of ...
The Best Non-Touristy Things to Do in San Diego
Whenever I want to avoid the touristy spots and explore San Diego like a local, I love seeking out hidden gems scattered throughout America’s ...
The Top 8 San Diego Neighborhoods Everyone Needs to Experience
Looking for a San Diego neighborhood guide to map out your visit to America’s Finest City? We’ve got you covered! In this blog, we’ll share ...
What Does a Local Food Tour Entail?
Interested in sampling a variety of cuisines while enjoying America’s Finest City? Take a San Diego food tour to explore all the flavors this city ...
15 Things to Do in San Diego on a Rainy Day
People normally flock to San Diego for the sunny, 70 degree days that happen 75% of the year, but this year has been colder and ...
6 Cool Things to Do During the Hot San Diego Summer
Looking for ways to stay cool and make the most of your summer in San Diego? From outdoor adventures to indoor attractions, discover more than ...
Hi, I’m Bianca, San Diego native, tour guide, and founder of So Diego. From food tours to customized private events, we provide travel tips, places to eat, and more to help you explore the city like a pro. Let us show you the best of San Diego!
