Looking for the Best Places to Visit in San Diego? You Need So Diego.

Looking for the Best Places to Visit in San Diego? You Need So Diego.

Locally Owned and Operated

We get San Diego because we live and breathe San Diego.

Whether you’re a local or a visitor here for the weekend, we know that the normal activities and attractions just don’t cut it for you.

Combining our deep local knowledge and love for our city, we carefully craft tours that let you experience the most authentic and exciting parts of America’s finest city. With So Diego, you don’t get a basic sightseeing tour. You get a San Diego experience that is entertaining, immersive, and always unique.

HASSLE-FREE

No need to do more than book your date and show up ready to have fun. We’ll handle everything else so you can just sit back and enjoy!

ALL LOCAL

We know San Diego like only locals can, so we’re ready to show off our city in the way that works best for you, whether you’re a corporate group or friends on a night out.

CAREFUL CURATION

We thoughtfully craft our tour itineraries to include the most special, local, and exciting experiences so your time here is truly So Diego.

FOOD-FOCUSED

With our local partners, we create unique culinary experiences that anyone can enjoy, from tasting tantalizing tacos to sipping the perfect glass of vino.

HASSLE-FREE

No need to do more than book your date and show up ready to have fun. We’ll handle everything else so you can just sit back and enjoy!

ALL LOCAL

We know San Diego like only locals can, so we’re ready to show off our city in the way that works best for you, whether you’re a corporate group or friends on a night out.

CAREFUL CURATION

We thoughtfully craft our tour itineraries to include the most special, local, and exciting experiences so your time here is truly So Diego.

FOOD-FOCUSED

With our local partners, we create unique culinary experiences that anyone can enjoy, from tasting tantalizing tacos to sipping the perfect glass of vino.

Brands that have trusted us with their company tours!

Authentic experiences. Local knowledge.
A taste for adventure.